Reports

59% of American dogs are overweight. The technology to measure it precisely exists — and nobody's offering it. We sized the market, modeled the unit economics, and ranked seven metros for launch. Break-even: 4 scans per day.

One in six American pets lacks both veterinary access and insurance coverage. This analysis maps the overlap — and sizes the opportunity for insurers, care providers, and investors willing to build outside metro cores.

The humanization trend has a price tag. In San Francisco — where dogs outnumber children 2:1 — pet owners now pay more for dog daycare than the average American family pays for childcare. Seattle and NYC are 18-24 months behind.

PetSmart and Petco followed population into Houston, Phoenix, and Atlanta. Groomers and boarders didn't. We built a Service Gap Index comparing retail density to service density by metro — and found a 2.8× imbalance in Houston alone. That's $287M in annual revenue waiting for whoever fills it.

French Bulldogs pay 11% higher premiums but generate 340% higher claims costs. We built the Breed Risk Index by blending AKC registration data, Nationwide's brachycephalic study, and Royal Veterinary College health prevalence rates. The result: a 4.4× risk concentration most underwriters aren't accounting for.