Pet Industry News
The deals, launches, and strategic moves behind the brands and operators shaping the industry.
Scrub Daddy Enters Pet Through Licensing Deal, Signaling Mainstream Brand Migration
Scrub Daddy has signed a licensing deal with Pets + People to launch pet stain and odor cleaning products in 2027. The partnership highlights how mainstream consumer brands are using licensing to enter the $14B pet cleaning market without building from scratch.
Scrub Daddy Enters Pet Through Licensing Deal, Signaling Mainstream Brand Migration
Scrub Daddy has signed a licensing deal with Pets + People to launch pet stain and odor cleaning products in 2027. The partnership highlights how mainstream consumer brands are using licensing to enter the $14B pet cleaning market without building from scratch.
FareVet and Perfect Paw Want to Give Vets Patient Data Before the Visit Starts
FareVet and Perfect Paw are integrating continuous canine health monitoring into veterinary workflows. The partnership is small, but the "data-before-visit" model it represents signals where vet tech is heading.
The $1,700 Dog Ownership Gap: Why Regional Cost Data Should Shape Your Pricing Strategy
New MetLife data reveals a $1,700 gap in annual dog ownership costs between the cheapest and most expensive U.S. states. The surprise: services like dog walking, not products, drive the variance. Here's what that means for pet industry pricing strategy.
Royal Canin Launches AI Diagnostic Tool in Mexico, Showcasing Mars' Accelerator-to-Distribution Pipeline
Royal Canin is rolling out GekkoVet's AI-powered clinical decision support tool across Mexico, the partnership's first expansion into Latin America. The Finnish startup came through Mars Petcare's Leap Venture Studio accelerator, making this a case study in how the pet industry's largest company builds its vet tech stack from the inside out.
Pet Media Goes From Punchline to Platform
Pet media has evolved from novelty to legitimate business category, with DogTV posting 125% year-over-year growth, Create Music Group committing $10M to pet music, and Bark TV reaching 75% of US households. For operators, the infrastructure forming around pet content signals a category worth watching.
Loyal Raises $100M to Bring the First Canine Longevity Drug to Market
Loyal has raised $100 million in Series C funding led by age1, bringing total capital past $250 million. With two of three FDA requirements cleared for its lead drug LOY-002, the company is shifting from clinical development to commercial launch preparation, creating an entirely new drug category in veterinary medicine.